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New heated seats subscription from BMW – Woocarz Car Sales & Finance

New heated seats subscription from BMW

14/07/2022 / Comments 0 / 95 / News 2022
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A new controversial subscription offering has emerged from one of the largest prestigious car manufacturers in the world, it’s an online monthly subscription to be able to activate your new BMW heated front seats. The cost for having this additional service will be £15 per month and is part of the BMW ConnectedDrive online store package.

BMW also proposes a monthly heated steering wheel subscription charge of £10 a month which is also part of the ConnectedDrive online store options. Other features have already been readily available through the online store but the heated seat subscription will become active in July 2022.

All BMW’s additional features can be activated remotely, without the need for visiting a BMW dealer. You can also opt to make a one-time payment for any extra feature if you prefer.


BMW gave a statement to the BBC, explaining the new monthly subscription packages. “Where heated seats, or any feature available in the ConnectedDrive store have been purchased when a customer vehicle is ordered, no subscription or payment is necessary”.

With the outburst of criticism from experts and major influencers in the industry, BMW has also responded by stating that the ability to add additional features on a monthly basis, gives customers the opportunity to try the product and then have the ability to change their minds after purchase, without being committed and having regrets.

Another case BMW is making through a recent statement is, for the used car owners, “as they now have the opportunity to add features the original owner did not choose”. BMW went on to say, the features also enable drivers to “experiment with a feature by purchasing a short-term trial before committing to a purchase”. And bear in mind, unlimited use of a feature can be purchased too. For example, a £200 payment can warm up your chilly hands via your steering wheel for “as long as the technical prerequisites are met for this vehicle”.

What’s of slight concern is this trend is also being followed by a range of other car manufacturers, so this could be a sign of a new revenue stream for the car industry going forward.

Other options are available

At WOO Carz, based in Southampton, we offer a full range of quality used BMWs, along with other leading brands such as Audi, Mercedes, Lexus, Jaguar, and a portfolio of a vast selection of quality used cars available in the UK.

As a well-established family-run business, WOO Carz has amassed an impressive portfolio of the UK’s leading car lenders, so we’re able to not only provide quality used cars but also car finance to purchase them. With our over-the-phone part exchange service, we’re able to provide our customers with the option to use their cars as a deposit to lower monthly repayments or just to have it upgraded for a newer used car and have the outstanding finance settled on it through WOO Carz panel of lenders.

No matter where you live in the UK, WOO Carz will deliver your new car to your home or place of work, absolutely free of charge, and normally within three days of purchase.

Even if you can’t see the used car you are after, we’re able to use our vast network of units and partners to acquire used hybrid cars, used electric cars, and quality used cars, which also include used SUVs and used MPVs.

To find out more about our current deals and offers, call us now on 02380225666, or if you are interested in finding out more about how much credit you can apply for, click here to what affordable finance is available to you today.


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